The Simpsons House Giveaway Kicks Off Aug. 1

FOX, Pepsi-Cola, Fox Interactive and Kaufman and Broad Partner To Give Away A Life-Size Replica Of 'THE SIMPSONS' House During The Season Premiere Episode Of 'THE SIMPSONS' Sept. 21 On Fox

 

SPRINGFIELD, USA, July 25, 1997 -- "THE SIMPSONS House Giveaway" launches Aug. 1 when specially marked packages of Lemon Lime Slice, Mandarin Orange Slice, Mug Root Beer, Lipton Brisk Natural Lemon Flavor Iced Tea and Josta beverages arrive in stores nationwide featuring "THE SIMPSONS House Giveaway" game pieces. One lucky person may win a four-bedroom, 2,200 square ft. home, built by Kaufman and Broad Home Corporation, which replicates the abode of America's favorite animated family -- right down to the Simpsons' family portraits and toothbrushes. The grand prize winning number will be announced during the season premiere of THE SIMPSONS Sunday, Sept. 21 (8:00-8:30 PM ET/PT) on FOX.

Finishing touches are being completed this week on the brightly colored house, located in one of Kaufman and Broad's newest communities in Henderson, Nev., just outside Las Vegas. The community has been named Springfield after the Simpsons' home town. Kaufman and Broad designed the house based on many of the specifications originally used to create Fox Interactive's "The Simpsons: Virtual Springfield" CD-ROM.

"THE SIMPSONS House Giveaway" is comprised of two primary elements, the matching numbers game described above and a random drawing sweepstakes. In the random drawing contest, consumers may enter the sweepstakes by mailing in their official game pieces for a chance to win one of the following prizes: 100 First Place prizes of a one-year supply of Mandarin Orange Slice, 500 Second Place prizes of Bart Simpson Skateboards and 1,500 Third Place prizes of "The Simpsons: Virtual Springfield" CD-ROM.

Fox Interactive also will feature the contest on specially marked editions of "The Simpsons: Virtual Springfield," a hybrid CD-ROM for Windows 95 and Power Macintosh, available nationwide this September. The specially marked flavors will offer a $5 mail-in rebate for the purchase of both "The Simpsons: Virtual Springfield" and "The Simpsons Cartoon Studio" CD-ROMs. Designed in close cooperation with SIMPSONS creator Matt Groening, "The Simpsons: Virtual Springfield" is an hilarious in-depth 3D exploration of the town of Springfield, containing more than 35,000 frames of original animation, voice talent, music and sound effects.

THE SIMPSONS, TV's longest-running animated prime-time series, is licensed and merchandised by 20th Century Fox Licensing and Merchandising Department.

Recognized as an innovative industry leader, Fox Interactive, an operating unit of Fox Filmed Entertainment, a News Corporation company, is committed to developing a full range of bold and engaging interactive entertainment. Fox Interactive products are distributed by 20th Century Fox Home Entertainment. Check out Fox Interactive and FoxToons at www.foxinteractive.com.

Los Angeles-based Kaufman and Broad Home Corporation is the largest home builder in the western United States, with 16 operating divisions in California, Nevada, Arizona, New Mexico, Texas, Colorado, Utah, Mexico and France.

SLICE and JOSTA are trademarks of PepsiCo Inc. LIPTON and BRISK are trademarks of Lipton. MUG is a registered trademark of New Century Beverage Company.

Pepsi-Cola Company, headquartered in Somers, N.Y., is the global beverage division of PepsiCo Inc. Its brands in the United States include Pepsi, Diet Pepsi, Mountain Dew, Slice, Mug, Josta, All Sport and Aquafina. The company makes and markets other projects domestically via joint ventures with Lipton and Starbucks Coffee Company.

For More Information Contact:
Kate Mulhearn
(310) 231-4015
kmulhearn@kbhome.com